We talked about the no-click or one-click algorithm; We said that if a video is more enjoyable and useful to people, Google will probably prioritize it. This is exactly why we see more and more YouTube videos at the top of the search engine results (SERP) pages. https://www.targetedwebtraffic.com That's why when you search for "Movie Trailers ..." for example, the first thing you see is video slides containing the latest version of the movie. Google thinks you want to watch the latest trailers and immediately gives you what you want. All you have to do is click play. For marketers, this is another opportunity to engage users, build brand awareness. But this time there is no way to fool the system! You can only take advantage of this by creating rich content. So create more and more useful video content! A great way to recommend reusing long written content, such as blog posts, is in smaller videos.
TikTok Global Growth
We talked about creating "Reels" on Instagram to compete with "TikTok". The reason is that Instagram really has no choice!
Look at these numbers:
TikTok is the sixth largest social media platform with 800 million monthly active users! ( Hootsuite )
Adolescents make up 32.5% of TikTok users. ( Statistics )
More than 37% of TikTok users have a household income of more than $ 100,000 ( marketingcharts.com )
With so many users worldwide and the ability to share content on other social media platforms (you've probably seen TikTok videos appear on Instagram Explore or Facebook Video Feed), TikTok is ubiquitous. The question is, how can marketers use this thriving platform? It remains to be seen what will happen to TikTok in 2021! At the time of writing, TikTok is engaged in a legal battle with the Trump administration, which faces a ban that could destroy the platform. In the past, we have seen similar platforms, such as Vine and Snapchat, less popular, reborn or disappear altogether. These legal issues, as well as negotiations to buy the platform with companies such as Walmart and Oracle, could greatly impact TikTok's role for marketers next year.
Emergence of webinars and change of direction of virtual events
This is a really tough time to be in the event industry. Many parts of the live events have been completely destroyed by COVID-19, especially concerts, live shows and professional conferences. In 2020, we saw many cancellations and delays.
The move to virtual events will continue in 2021 until people feel safe from attending live events. A recent survey of experts, suppliers and people planning business events at PCMA offers some interesting insights into the fate of the industry:
87% of people canceled an event due to COVID-19 and 66% also postponed an event.
70% of respondents to the survey have transferred face-to-face events to a virtual platform, while many do not see this as a short-term solution during the epidemic
and believe that virtual event platforms It will continue alongside face-to-face events.
However, for many businesses, events are an integral part of lead generation and brand awareness. Not surprisingly, http://bit.ly/2P95K9D marketers use virtual events to produce different results. This challenge will now and in the future become more effective and engaging in how virtual events develop, especially as face-to-face events in 2021 may be very limited. Webinars, on the other hand, are almost harmless. Marketers are investing more in webinars. A new challenge for marketers is finding new ways to keep webinars engaging, interactive, and integrated using email marketing and lead generation activities.
Zoom superiority over other video conferencing platforms
Zoom has somehow completely overtaken Skype as a familiar video conferencing tool.
Almost out of necessity, thanks to most people who work from home and trust virtual meetings (including teachers!), https://go.evvnt.com/740567-0 Zoom has gained worldwide attention. And when we say fast, we mean; Take a look at some of the statistics from a recent BBC article on the rise of zoom:
30-fold increase in usage in April 2020.
Having over 300 million participants daily, at its peak.
Expect $ 1.8 billion in sales in 2020.
There are many comments on how to use Zoom for marketing purposes. Zoom is essentially a video platform at its core, meaning you have the ability to record sessions and use them
on other marketing channels. This makes zoom reuse obvious.
10. Email Marketing
Email marketing in the last few months of 2020 and 2021 can be one of the most important parts of any business marketing strategy. Here are the reasons for this claim:
Investment via email is likely to increase.
As marketers limit their budget as COVID-19 conditions continue, they are
increasingly shifting to lower-cost options with greater potential return on investment; Because the need for lead generation and revenue generation is still present during COVID-19. Email marketing allows businesses to grow their leads through a lengthy decision-making process, even without paid advertising. https://mix.com/!BefQT-Ea The question is, what should an investment in email marketing look like?
According to Smart Insights , approximately 45% of email marketers consider engagement to be their biggest problem for successful email marketing, and 65% of respondents think that personalization is the best way to make email marketing more effective.
Beyond basic personalization tactics, such as subject or content personalization, you can use other methods for 2021; As:
Re-interact:
Think of innovative ways to use email to regain the attention of people who have already been involved with you. For example, some e-commerce tools allow you to send personalized emails to people who have left their items in the cart without completing their purchase to access your cart directly. Or go to the payment page.
Email marketing automation is expanding and intensifying
Personalizing email marketing campaigns is generally a good way, but for larger companies it can be very busy. https://biz-life-real-lab.neocities.org/privacy.html This is why many organizations are looking for new ways to automate this process. Here is a good example, does marketing automation help doctors improve their patient relationships?
Take some time and create pre-made emails that you send
to your patients based on specific parameters . For example, you can make arrangements to send patients a follow-up email one day or about a day after enrollment to let them know if they have any specific questions or concerns. , Can contact your team. This small follow-up, signed by the doctor who saw them, is enough to make patients feel that they are of special importance to you.
By analyzing websites and linking them to email marketing platforms, which Mailchimp considers to be one of the core principles of email automation, organizations can create email campaigns.
Create personalized based on user behavior. Of course, the acceptance and efficiency of this type of personalization varies from industry to industry, but it should be a priority in 2021. https://biz-life-real-lab.neocities.org/term.html For example, let blog subscribers choose the type of information they want to receive. You can then submit personalized content to your liking.
Here are some statistics from Autista Email :
90% of consumers find personalization attractive.
The first rank in personalization by global marketers is related to email activities.
54% of consumers shopping via mobile United States based on purchase history of product
Laqh- are interested.
Dynamic email advertising is the most effective method of personalization in the United States.
What makes automation so attractive is the ability to automatically collect and share customer data and then perform personalized and timely activities. https://affiliatemylifeandbiz.siterubix.com/learn-more-how-affiliate-marketing-high-quality-web-visitors-can-boost-any-business/
Here are some good examples of email marketing tactics:
Create welcome emails after logging in to the blog. This email can be as simple as an email that welcomes new users to a multi-email campaign that introduces relevant resources to users.
Boost your confirmation emails. How to make order confirmation emails more useful? Can links be added that contain related information or articles, how to read or ...?
Set up emails to remind customers of their membership anniversary. Appreciating the customer is very effective for him to become a loyal customer! Send automatic thank you emails that can include special product discounts on the occasion of the customer's anniversary.
Integrate email marketing with your website. Email marketing automation software, such as ActiveCampaign or HubSpot, can integrate with your website and schedule your email activities based on your website activities.
Send emails to users leaving their shopping cart in the middle of a purchase. Once you are compatible with your website, you can use marketing automation software to send a tracking email with a discount code to website visitors to encourage them to return and complete your purchase. N new and exciting ways, making their shopping journey easier and more enjoyable.
Which of these trends have you used in your business? Please share your experiences with us🙂